Step 1: Access the Customers Section

1. Log in to Your PrestaShop Admin Panel
   • Access your admin panel by entering your store’s admin URL and logging in with your credentials.
2. Navigate to the Customers Section
   • In the left-hand sidebar, navigate to Customers and then click on Customers.

Step 2: View Customer Information

1. Customer List
   • You will see a list of all registered customers, including their name, email, registration date, last visit, and more.
   • Use the search bar and filters to find specific customers based on various criteria.
2. View Customer Details
   • Click on a customer’s name to view detailed information about that customer, including their contact details, orders, and account activity.

Step 3: Add a New Customer

1. Click on the Add New Customer Button
   • Click the Add new customer button at the top right corner.
2. Fill in Customer Information
   • First Name: Enter the customer’s first name.
   • Last Name: Enter the customer’s last name.
   • Email Address: Enter the customer’s email address.
   • Password: Set a password for the customer’s account.
   • Birthday: Optionally, enter the customer’s birthday.
   • Newsletter: Indicate whether the customer is subscribed to the newsletter.
   • Status: Choose whether the customer account is active.
3. Save the Customer
   • Click the Save button to create the new customer account.

Step 4: Edit Existing Customers

1. Edit Customer Information
   • Click on the Edit button (pencil icon) next to the customer you want to edit.
   • Update any necessary information, such as contact details, account status, or customer groups.
2. Save Changes
   • Click the Save button to apply the changes.

Step 5: Manage Customer Groups

1. Navigate to Customer Groups
   • In the left-hand sidebar, navigate to Customers and then click on Groups.
2. Add a New Group
   • Click on the Add new group button.
   • Enter the group name and any discounts that apply to this group.
   • Click the Save button to create the new group.
3. Assign Customers to Groups
   • Edit a customer’s details and select the appropriate group(s) under the Group access section.
   • Save the changes to update the customer’s group membership.

Step 6: Communicate with Customers

1. Send Emails
   • Use the email functionality in PrestaShop to communicate with your customers.
   • Navigate to Advanced Parameters > Email to configure your email settings.
   • Use the Contact section to send emails to individual customers or customer groups.
2. Manage Customer Service Tickets
   • Navigate to Customer Service in the left-hand sidebar to manage customer service inquiries.
   • Respond to customer tickets and keep track of ongoing issues.

Step 7: View Customer Orders

1. Access Orders
   • Navigate to Orders > Orders in the left-hand sidebar.
   • Click on an order to view detailed information, including the customer’s details and order history.
2. Order Management
   • Use the order management tools to process, update, and track customer orders.

Additional Tips for Managing Customers

• Segmentation: Segment your customers into different groups based on purchasing behaviour, demographics, or other criteria to provide targeted marketing and personalised service.
• Loyalty Programs: Implement loyalty programs to reward repeat customers and encourage customer retention.
• Analytics: Use customer data analytics to gain insights into customer behaviour and preferences, helping you make informed business decisions.
• Security: Ensure customer data is securely stored and complies with data protection regulations such as GDPR.