How to setup special promotions in PrestaShop

Step 1: Access the Promotions Section

1. Log in to Your PrestaShop Admin Panel
   • Access your admin panel by entering your store’s admin URL and logging in with your credentials.
2. Navigate to the Catalog Price Rules Section
   • In the left-hand sidebar, navigate to Catalog and then click on Discounts.

Step 2: Add a New Price Rule

1. Click on the Add New Catalog Price Rule Button
   • Click the Add new catalog price rule button at the top right corner.
2. Fill in the Price Rule Information
   • Name: Enter a name for the price rule.
   • Description: Optionally, provide a description for internal use.
   • Shop: If you have multiple shops, select the shop to which this rule applies.
   • Currency: Select the currency for the discount.
   • Country: Specify the country for which this rule applies.
   • Group: Select the customer groups that can benefit from this rule.
   • From Quantity: Enter the minimum quantity required to apply the discount.
   • Reduction Type: Choose whether the discount is a percentage or a fixed amount.
   • Reduction: Enter the discount amount.
   • Date Range: Set the start and end dates for the promotion.
3. Save the Price Rule
   • Click the Save button to create the price rule.

Step 3: Create Vouchers (Coupons)

1. Navigate to the Cart Rules Section
   • In the left-hand sidebar, navigate to Catalog and then click on Discounts.
2. Click on the Add New Cart Rule Button
   • Click the Add new cart rule button at the top right corner.
3. Fill in the Cart Rule Information
   • Name: Enter a name for the cart rule.
   • Description: Optionally, provide a description for internal use.
   • Code: Enter a unique code for the voucher. Customers will use this code at checkout.
   • Highlight: Check this box if you want to highlight this rule in the cart summary.
   • Partial Use: Allow or disallow partial use of the voucher.
   • Priority: Set the priority of the voucher if multiple vouchers are available.
   • Status: Enable or disable the cart rule.
4. Set Conditions
   • Minimum Amount: Set a minimum order amount for the voucher to be valid.
   • Total Available: Specify the total number of vouchers available.
   • Customer Usage: Limit the number of times a customer can use this voucher.
   • Validity Period: Set the start and end dates for the voucher.
5. Define Actions
   • Free Shipping: Enable free shipping if applicable.
   • Discount: Enter the discount amount or percentage.
   • Send a Free Gift: Select a product to offer as a free gift.
   • Apply Discount to: Choose whether the discount applies to the order (without shipping), a specific product, or the cheapest product.
6. Save the Cart Rule
   • Click the Save button to create the cart rule.

Step 4: Display Promotions on Your Store

1. Create Banners
   • Navigate to Design > Image Slider to create banners that highlight your promotions on the homepage or other sections of your store.
2. Update Product Pages
   • Ensure that product pages reflect the promotional prices. This may involve updating product descriptions and prices to show the discount.
3. Promote on Social Media
   • Use your social media channels to promote your special offers and encourage customers to visit your store.
4. Email Marketing
   • Send newsletters to your customers informing them about the special promotions. You can use the built-in email marketing tools in PrestaShop or third-party services.

Additional Tips for Managing Promotions

• Monitor Performance: Use PrestaShop’s analytics and reporting tools to track the performance of your promotions and make adjustments as needed.
• Customer Segmentation: Target specific customer groups with tailored promotions for better engagement.
• Combine Promotions: Create a mix of different promotions (e.g., percentage discounts, fixed amount vouchers, free gifts) to appeal to a wider audience.
• Test Promotions: Run A/B tests to determine which promotions are most effective.